Walnut Melbourne is a renowned retailer specializing in women's and children's shoes and fashion. With a commitment to quality, style, and affordability, Walnut Melbourne has established itself as a trusted brand among fashion-forward individuals and families seeking trendy footwear and accessories.
Two years after MJ Digital rebuilt the Walnut Melbourne site, the brand underwent a major rebrand and returned to us to refresh their online presence. The goal: create a visually aligned, cohesive website that reflected their updated identity while keeping the strong functionality and user experience their customers know and love. The new site needed to showcase Walnut Melbourne’s products and brand story with clarity, style, and impact.
MJ Digital worked closely with Walnut Melbourne to revamp their existing Shopify site, aligning it with the brand’s new visual identity while maintaining backend continuity. We rebuilt the site on their current Shopify instance to avoid operational disruptions, then carried out a full design overhaul guided by updated brand guidelines, including refreshed typography, colour palettes, and imagery. Alongside the visual upgrade, we enhanced the user experience with improved navigation, search functionality, and mobile responsiveness. We also integrated key tools including Klaviyo for email marketing and reviews, and Gorgias for streamlined customer support, delivering a cohesive, high-performing eCommerce platform.
The updated Walnut Melbourne website brought the rebrand to life online, with a modern, cohesive design that reflected the brand’s refreshed identity across every page. Visually engaging and easy to navigate, the new site elevated user experience and encouraged deeper customer engagement. By rebuilding on the existing Shopify instance, we ensured a smooth transition with no disruption to daily operations, giving the team a familiar, efficient platform now paired with a fresh new look.
"The last couple of iterations of our website have been done by Marshall at MJ Digital - he always delivers a fantastic website, in line with the brief, with great functionality and that converts (and looks good!) We wouldn't hesitate to recommend working with Marshall again and again!"
-- Jessica Scott, Walnut Melbourne
