Indian Engineering Australia came to MJ Digital with a major challenge: their existing website, built by a previous agency, was slow, clunky, and failed to showcase the brand's passion for vintage Indian motorcycles. They needed a digital overhaul that matched their expertise in restoration, parts supply, and racing builds.
Indian Engineering specializes in restoring pre-1954 Indian motorcycles, offering sales, bespoke parts sourcing (including being the sole Australian distributor for Kiwi Indian Parts), custom builds, and racing services. Despite their deep industry knowledge and heritage, their old website failed to meet expectations in performance, user experience, and search visibility. They needed a platform that would empower them to manage content easily, showcase rare parts and builds effectively, and improve their reach online.
We rebuilt the entire website on Shopify, choosing it for its reliability, editability, and SEO capabilities. The foundation was built around category-rich, specialty-driven content, with pages dedicated to parts, classes of restoration, technical workshops, and racing builds. Each page was structured to rank for specific search terms like “Indian motorcycle parts”, “vintage Indian motorcycle parts Australia”, and related long-tail keywords. We also complemented the launch with a professional photoshoot, capturing their classic motorcycles, parts inventory, and workshop in action, bringing authenticity and visual appeal to every page.
In just a few months, Indian Engineering Australia achieved #1 Google rankings for multiple high-intent keywords including “Indian motorcycle parts.” Organic visibility surged, becoming their leading source of traffic and inquiries. Internally, the team now enjoys full control over content management, with a streamlined Shopify admin interface replacing the outdated WordPress setup. The new site not only runs faster and looks great, but it also perfectly reflects the craftsmanship and authenticity behind their brand, while laying the foundation for sustained digital growth.
