Walnut Melbourne v3 – Elevating Style with Performance and Prestige

Walnut Melbourne teamed up with MJ Digital to bring their online store into its third iteration, this time with a refined, high-fashion makeover. The goal? Elevate the site’s premium aesthetic while supercharging on-page SEO for standout search visibility and conversion. We delivered a beautifully styled Shopify site that not only looks luxe, but ranks.

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The Brief

Two iterations prior, MJ Digital delivered a functional Shopify site for Walnut Melbourne. As the brand evolved, they needed a more polished, current look—one that mirrored their fashion-forward identity. Alongside visual refinement, the new objective was to significantly improve SEO performance across brand and category pages, giving each product line better discoverability and ranking potential.

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The Approach

Visual Refresh: Tailored a sleek, fashion-led design aligned with brands like Vogue-level premium. The UI was refined using updated typography, colour palette, and imagery to enhance brand storytelling.
Shopify Continuity: We rebuilt on the existing Shopify instance to maintain operational continuity and avoid any admin disruption.
Advanced On-Page SEO Strategy: Created an expanded structure—including brand pages, category collections, and keyword-optimised product sections—designed to target search intent with precision.

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The Results

The updated site brought the rebrand to life with a cohesive, modern feel that enhanced customer engagement.
On-page SEO improvements drove better rankings and visibility across brand and category keywords, increasing organic traffic.
The familiar Shopify backend enabled a smooth transition, retaining productivity with zero operational disruption.

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The Review

“The last couple of iterations of our website have been done by Marshall at MJ Digital—they always deliver a fantastic website, in line with the brief, with great functionality and that converts (and looks good!)”

-- Pollyann Edwards, Walnut Melbourne

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