Walnut Melbourne, a leading Australian footwear brand, partnered with MJ Digital to regain control of their online store. Their existing Shopify setup had become outdated, slow, and overly reliant on developers for even simple changes. The goal was to modernise the site, improve performance, and empower the internal team with more flexibility.
The legacy site was built on an older Shopify theme with limited content editing options and poor overall speed. Frequent JavaScript and styling issues led to a broken customer experience, especially for new visitors. Walnut Melbourne needed a solution that reduced their dependency on external developers while improving both backend usability and frontend performance, making Shopify OS 2.0 the ideal next step.
We kicked off the project by selecting the Empire theme by Pixel Union, a perfect fit for Walnut Melbourne’s needs, offering flexible page-building modules and powerful built-in search. While preserving the recently redesigned homepage with a few refinements, we made best-practice adjustments across the rest of the site. The final result was a faster, more user-friendly website that gave the Walnut team full control over content updates, reducing reliance on developers and unlocking major internal efficiencies.
The end result delivered a website that is substantially faster which has resulted in a higher conversion rate and less reliance on external developers therefore reducing external costs.
Platform: Shopify Plus
Time for build & Design: 1.5 Months
"After all my years in e-commerce, it's rare to find such an exceptional website delivered at such a reasonable cost! Working with Marshall is a breeze, the process was clear, on time and the standard of the project delivered was over my expectations. Site speed is miles faster, conversion has improved significantly and the website looks and feels so much slicker with a much smoother customer journey. Anyone with a medium-size business, get in touch - Marshall will change the way your e-coms stores operate."
-- Pollyann Edwards - eCommerce Manager, Walnut Melbourne
