Jones Plumbing Plus, a leading supplier of plumbing and trade products across Albury–Wodonga and the surrounds, partnered with MJ Digital to overhaul their outdated website and create a robust digital platform that could grow with the business. The result was a modern Shopify build backed by a comprehensive SEO strategy, supported with a full-day brand photography shoot to elevate the visual presence.
Jones Plumbing Plus came to MJ Digital with an ageing, insecure WordPress site that no longer reflected their service quality or business scale. The primary objective was to rebuild the site on a secure, modern platform that was easy to manage internally, while significantly improving organic SEO to drive more local and regional traffic. A brand-aligned visual refresh was also required to better showcase the people, products, and service excellence that define Jones Plumbing Plus.
We rebuilt the website from the ground up using Shopify, chosen for its stability, ease of use, and SEO-friendly architecture. The SEO strategy was front and centre from day one, we developed a comprehensive content structure, including dedicated pages for product categories, top-selling brands, service areas, and category-specific landing pages tailored for search visibility.
To bring the site to life, we conducted a full-day photography shoot capturing real team members, products, and the retail environment. These visuals not only strengthened brand trust but also helped increase on-site engagement and conversions.
Within just a few months of launching the new site, Jones Plumbing Plus achieved #1 rankings on Google for key local search terms. Organic traffic increased significantly, helping drive more trade enquiries and foot traffic to the store. Internally, the team now enjoys full control over content updates without relying on external developers, giving them the agility to grow their digital presence with ease.
The new site is fast, functional, and visually aligned with the business, setting Jones Plumbing Plus up for long-term digital success.
"Marshall developed our new website at Jones's Plumbing Plus and we love it. Prompt, efficient and even when we needed some changes done as we evolved Marshall was happy to jump in and update it for us. Great work. I would highly recommend MJ Digital"
-- Ian Walker - Jones Plumbing Plus
