The Rock Yard - Redesigning The Rock Yard's Website for a Modern, Secure Experience

The Rock Yard, a leading landscaping supplies provider in the Albury/Wodonga region, approached us to overhaul their outdated and unreliable website. Their old bespoke CMS was complex, prone to errors and hacking, and often displayed incorrect content. We were brought in to create a modern, secure, and user-friendly site that better showcases their full range of products, from sands and soils to rocks, mulches, and more.

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The Challenge

The Rock Yard’s website faced multiple challenges, outdated visuals, a vulnerable bespoke CMS prone to security risks, and a clunky backend that made content updates difficult and error-prone. On top of that, poor SEO setup was limiting their visibility and missing key opportunities for organic traffic.

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The Approach

To modernise The Rock Yard’s digital presence, we conducted a professional photoshoot to showcase their products, site, and operations with fresh visuals. We migrated their outdated CMS to Shopify, providing a secure, scalable, and user-friendly platform. This made content management easier for their team, with no tech expertise required. We also implemented on-site SEO improvements, including a technical audit, keyword strategy, and metadata optimisation, to boost search visibility. Finally, we ensured a seamless migration with proper redirects, DNS updates, and full setup in Google Search Console.

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The Results

The Rock Yard’s new Shopify website delivered a major upgrade, with fresh, professional photography that brought their products to life, improved site security, and a user-friendly backend their team can manage with ease. On-site SEO optimisations boosted rankings and organic traffic, while the streamlined build, completed in just four weeks, gave them a secure, scalable platform that reflects their brand and simplifies daily operations.

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The Review

You guys were bloody awesome!!!!

MJ Digital have created an exceptional new website for The Rockyard. Marshall took the time to understand our business operations, needs, and goals. He set realistic timeframes and delivered far beyond our expectations. Marshall’s impeccable attention to detail and great communication made us feel at ease throughout the whole process. We are thrilled with the result and the positive feedback from our customers. We can’t recommend MJ Digital enough!!

-- Kristy Harrington - Owner

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