The Ben Buckler, an international award-winning single malt whisky created by TV celebrity Larry Emdur, was previously sold under the Corowa Distilling Co website. Larry and his team wanted to establish their own dedicated website for direct sales, branding, and customer engagement.
To give The Ben Buckler its own digital presence, we designed and developed a premium Shopify website that reflects the whisky’s prestige and delivers a seamless user experience. We integrated Shopify with Corowa Distilling Co’s WooCommerce backend via a custom Zapier setup, automating order flow, syncing shipping updates, and maintaining clean fulfilment records. We also configured Google Merchant Centre and Search Console to boost visibility, and implemented Klaviyo for email marketing, enabling automated flows and customer engagement strategies to support retention and drive sales.
The Ben Buckler now has a strong, independent online presence with a dedicated Shopify storefront. Seamless order fulfilment is achieved through a custom Shopify-WooCommerce integration, while the setup of Google Merchant Centre and Klaviyo positions the brand for targeted marketing, increased visibility, and scalable growth.
"From Day 1 Marshall has been such a dream to work with. He made the whole process of building our website easy and most importantly fun. I thought I would have to provide guidance step by step but he completely understood our brand and nailed the brief first go. Marshall took away all the complex back end work and allowed us to make whisky, drink whisky and have a good time! Cheers to that. "
-- The Ben Buckler Team
