Betty Basics, Sass & Fate & Becker - Streamlining the eCommerce Experience
We were tasked with building three sleek eCommerce sites, Betty Basics, Sass, and Fate & Becker, all running on a single, unified code base for consistency and easy management. Each brand has its own style, but behind the scenes, everything needed to work seamlessly. We also levelled up their email marketing automation, migrated reviews to Yotpo, optimised SEO, and continue to support them with ongoing marketing to keep things sharp and scalable.