Betty Basics, Sass & Fate & Becker - Streamlining the eCommerce Experience

We were tasked with building three sleek eCommerce sites, Betty Basics, Sass, and Fate & Becker, all running on a single, unified code base for consistency and easy management. Each brand has its own style, but behind the scenes, everything needed to work seamlessly. We also levelled up their email marketing automation, migrated reviews to Yotpo, optimised SEO, and continue to support them with ongoing marketing to keep things sharp and scalable.

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The Challenge

Each brand operated a separate website, leading to inconsistent branding, clunky management, and a fragmented user experience. Klaviyo email flows weren’t fully optimised, and ad performance on Google and Meta lacked proper integration. Technical SEO issues were hurting organic visibility, and their review system needed an upgrade, prompting a migration to a more powerful platform.

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The Approach

We built all three Shopify sites on a unified code base to streamline updates and deliver a consistent, branded experience across each store. Klaviyo flows were overhauled to match the new designs and boost automation, engagement, and conversions. We migrated reviews to Yotpo for a more powerful, user-friendly system, and ran a full SEO audit to improve structure, metadata, and search visibility. Alongside the build, we continue to provide strategic support across Google Ads, Meta Ads, and digital marketing to keep performance strong and scalable.

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The Results

By building a unified Shopify code base, we streamlined management across Betty Basics, Sass, and Fate & Becker, making site updates effortless. The revamped Klaviyo flows boosted engagement and email-driven revenue, while ongoing support in SEO and paid ads led to stronger visibility and higher conversions. Organic traffic improved through technical SEO fixes and smart keyword targeting, and migrating to Yotpo delivered a more scalable, user-friendly review system. Together, these changes created a high-performing, easy-to-manage eCommerce ecosystem built for growth.

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The Review

We worked with Marshall on the design, development and deployment of our 3 websites. He was a pleasure to deal with throughout the entire process, ensuring our websites had increased conversion, followed best practices, looked fantastic, offered a great UX and were delivered on time. His knowledge in this space is second to none, and the entire process was a breeze. I would recommend that anyone looking to refresh their online presence gives him a call – you will not be disappointed!

-- Erin Campbell - eCommerce Manager

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