Rosland Gold - Introducing eCommerce Capabilities with Shopify

Rosland Gold, a leading precious metals brand in the UK, partnered with MJ Digital to modernise their online presence and streamline their digital operations. With two separate sites, one for their core gold business and another for their motorsport division, the goal was to unify both under a single, high-performing Shopify platform. The result? A sleek, conversion-focused website that not only reflects Rosland’s premium brand but also delivers a faster, easier experience for both users and the internal team.

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The Brief

Rosland Gold approached us for a site refresh focused on driving more leads. After reviewing their existing WordPress setup, we recommended migrating to Shopify to improve content management, speed, and overall performance. A key part of the brief was combining two separate sites, their gold business and racing team, into one streamlined, easy-to-manage platform.

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The Approach

We kicked off the build using the Prestige theme by Maestrooo as a foundation, customising it to achieve the functionality Rosland Gold needed. With a fresh design slate, we optimised the user experience from the ground up. As part of the migration from WordPress to Shopify, we carefully transferred all products and implemented redirect mapping to preserve SEO performance. Behind the scenes, we streamlined internal processes by automating invoicing and enquiry workflows, reducing admin and improving efficiency.

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The Results

The end project delivered an aesthetically pleasing and functional migration from WordPress to Shopify that has allowed the client full control over the editing of all content on the site, it also condensed 2 sites into 1 with no confusion to the consumer.

Platform: Shopify
Time for build & Design: 2 Months

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The Review

"This is the second project on which I have worked with Marshall and on both occasions I have not been disappointed."

"Most recently, Marshall worked on the design, development and implementation of our new e-commerce site and digital communications. From beginning to end Marshall made the whole process as stress-free as possible, working closely to the brief while remaining flexible and adaptable to any changes we required."

"Marshall’s calm demeanour and professional attitude was a constant reassurance on what was a big project for our organisation. He was always able to find a solution to whatever obstacle we came up against – even when on a tight budget!"

"Marshall not only fulfilled his brief but went above and beyond to deliver an e-commerce platform that is fresh, engaging and exceeds all expectations."

"I would have no hesitation in using Marshall’s services in the future, or recommending him to others."

-- Steven Edwards - Marketing Manager, Rosland Gold

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