The team at Rich Glen had an existing Shopify site which needed multiple content and UX updates. Due to their current theme being on the old version of the Shopify content editing experience, this was proving difficult for the team. Rich Glen had big goals for the eCommerce growth, but the site was a point of inefficiency which needed to be addressed.
The team we're also branching into 3 other categories, all which needed a slightly different customer approach. Rich Glen needed to ensure all potential customers had a seamless user experience between the 3, with the different branding and offering clear, as well as taking into account the needs and way customers shop that specific category, while keeping with the RG brand look and feel.
We built Rich Glen’s new site on the Pipeline theme, providing a strong foundation for performance and flexibility. The site was structured into four branded sections, Food, House, Skincare, and Ava Marija, all under the main Rich Glen domain. Custom code allowed for unique branding per section while keeping everything content-editable for future updates. We ensured the site was scalable for future category growth and wove the brand story throughout key pages to boost engagement and conversions. Before launch, the site was fully speed-optimised to ensure a smooth user experience.
The final site delivered a sleek, user-friendly design with custom functionality that gives Rich Glen full control over content. Four distinct brands were seamlessly merged under one domain, creating a clear, cohesive experience that enhances shopping for each individual category.
"Working with MJDigital on our new website project was seamless, efficient and no BS. Marshall quoted the works required, gave us an accurate timeline and was accessible to chat through questions that were raised during the process."
"I have worked with quite a few Web Developers, and without a doubt, MJ Digital is the only team I swear by!"
"Marshall is knowledgeable, experienced and passionate about creating websites that optimise the user experience, and ensure the website is created in a holistic manor, factoring in items such as Google rating and SEO."
-- Jack Vodusek - Assistant Director - Rich Glen Estate
