Nordcon LAND is a leading land developer in the Albury-Wodonga region, delivering well-planned residential and commercial land packages designed for modern living. To elevate their digital presence, MJ Digital teamed up with Frankk Marketing to completely revamp the Nordcon LAND online experience.
The existing website suffered from poor navigation, inconsistent design, and a clunky user experience, especially for less tech-savvy visitors. On the technical side, frequent security vulnerabilities in WordPress left the site exposed to hacking attempts, while the back-end made content updates slow and frustrating for the Nordcon LAND team. To top it off, weak technical SEO meant the site wasn’t performing in search, limiting visibility and organic traffic.
We kicked off with in-depth user research to uncover key pain points and refine the site’s user experience. Based on these insights, we migrated Nordcon LAND from WordPress to Shopify, solving security concerns while delivering a more stable, scalable, and easy-to-manage platform. The new backend gives their team full control over content updates without the tech headaches. We overhauled the site’s SEO with a tailored keyword strategy, metadata optimisation, and improved site structure to boost discoverability. The new design focused on modern visuals, intuitive navigation, and accessibility for all age groups. We also integrated LotTrackr, replacing outdated PDFs with a seamless, interactive lot-viewing tool. The full migration was handled end-to-end, with DNS updates, redirects, and Google Search Console setup to ensure zero SEO impact.
The new Shopify site delivered big wins for Nordcon LAND, faster navigation, stronger security, easier content updates, and a noticeable boost in organic traffic. Built in just four weeks, the project reflects MJ Digital’s ability to combine smart design, technical expertise, and user-first strategy to create a secure, scalable, and high-performing website.
"We couldn't be happier with the website refresh MJ Digital helped us with! Marshall was an absolute pleasure to work with – super easy to deal with, thorough in his approach, and always on top of things. He delivered everything he promised, and all within the timeframe. Highly recommend their services – they really know their stuff!"
-- Lauren Pietila - Sales + Marketing Manager
