Hume Transport - Introducing eCommerce Capabilities with Shopify

Hume Transport recognized the need to modernize their online presence and revamp their recruitment strategy to attract new drivers. Their existing website, built on WordPress, lacked the necessary functionality to support online sales and effectively promote their brand to potential candidates. Seeking a digital solution, Hume Transport partnered with MJ Digital to optimize their website, improve user experience, and achieve their primary goal of attracting new drivers through merchandise sales. By leveraging Shopify's Dawn theme and optimizing site speed, MJ Digital successfully transformed Hume Transport's outdated WordPress website into a user-friendly e-commerce platform. The result was an improved recruitment process, increased brand visibility, and enhanced conversion rates.

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The Objectives

Attract New Drivers: Develop an innovative recruitment strategy by integrating an online merchandise store into the website to attract and engage potential drivers.
Enhance User Experience: Create a user-friendly website interface that enables visitors to easily navigate, explore merchandise, and learn more about driver opportunities at Hume Transport.
Migrate to Shopify: Transition the website from WordPress to Shopify's platform to unlock the benefits of e-commerce functionality and streamline online sales processes.
Optimize Site Speed: Improve website performance by optimizing site speed to ensure optimal user experience and increased conversion rates.

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The Approach

MJ Digital took a strategic approach to elevate Hume Transport’s digital presence. We rebuilt the site using Shopify’s Dawn theme to create a clean, user-friendly experience and seamlessly integrated an online merchandise store, both as a new revenue stream and a creative driver recruitment tool. Migrating to Shopify 2.0 gave the team full control over content and inventory updates without relying on developers. To ensure top performance, we optimised site speed through image compression, code cleanup, and caching, delivering a faster, more efficient user experience.

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The Results

MJ Digital’s work with Hume Transport delivered a faster, more engaging website that doubled as both an online store and a smart recruitment tool. The Shopify-powered site improved user experience, making it easier for visitors to explore merchandise and learn about driver opportunities. The move to Shopify 2.0 gave the team full control over content and inventory, while site speed optimisations led to faster load times and better conversion rates. The result: a sleek, functional platform that drives brand engagement and supports business growth.

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The Review

"MJ Digital was contracted by Hume Transport to create a market-leading website to improve our brand image and enable us to sell merchandise.

We found the service quick, reliable and there was a high level of communication through the process."

-- Cam Elliot - Transport Operations - Hume Transport

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