Hair Supply Direct - Introducing a new revenue stream with Shopify

As a family-owned and operated business, Hair Supply Direct faced challenges with their outdated WordPress website. The website's slow loading times and lack of functionality hindered their online sales and customer experience. Recognizing the need for a modernized platform, Hair Supply Direct approached MJ Digital for a solution to revamp their website and enhance their online presence. By leveraging a custom Shopify build using the Dawn theme and optimizing site speed, MJ Digital successfully transformed Hair Supply Direct's website into a highly functional and scalable e-commerce platform.

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The Objectives

Improve User Experience: Create a visually appealing and user-friendly website that enhances the overall browsing experience for Hair Supply Direct's customers.
Optimize Website Performance: Address the slow-loading issue and optimize site speed to reduce bounce rates and increase conversions.
Migrate to Shopify: Transition the website from WordPress to Shopify to leverage its robust e-commerce capabilities and streamline online sales processes.
Enable Content Editing: Provide Hair Supply Direct with the ability to easily edit and manage website content using Shopify 2.0, eliminating the need for technical assistance.

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The Approach

MJ Digital delivered a custom Shopify build for Hair Supply Direct using the Dawn theme, creating a clean, user-friendly design optimised for smooth navigation. We migrated the site to Shopify 2.0, giving the team full control over content and product updates without needing tech support. To boost performance and conversions, we also optimised site speed through image compression, code cleanup, and caching, ensuring a fast, seamless experience for every user.

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The Results

MJ Digital’s work with Hair Supply Direct delivered a faster, more user-friendly website built on Shopify’s Dawn theme. Customers now enjoy smoother navigation, quicker load times, and an easier shopping experience, all contributing to higher engagement and satisfaction. The move to Shopify 2.0 gave the team full control over content and product management, boosting efficiency and scalability as the business grows. This transformation highlights the power of smart platform choices and performance-focused development in building a high-performing eCommerce experience.

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The Review

"I can't say enough about MJ Digital’s expertise and benefits they were able to bring to developing our online store. From the very beginning, Marshall took the time to truly understand our needs and requirements, ensuring that our website was tailor-made to suit our brand. Throughout the process, Marshall’s problem-solving skills were exceptional, finding solutions to every issue we encountered.

His patience and willingness to explain technical concepts in a way that was easily understood made us feel valued and involved every step of the way. The result was a visually stunning and highly functional website that exceeded our expectations. I wholeheartedly recommend MJ Digital for their professionalism, attention to detail, and their unwavering commitment to customer satisfaction."

-- Jeremy Kalafatis - Hair Supply Direct

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