Blacksmith Provedore, with locations in Albury and Mulwala, offers dine-in, takeaway, cook-at-home meals, and events. They needed a streamlined online experience to support their multi-venue offerings. Our goal was to improve UX, boost SEO, simplify the customer journey, and integrate Shopify and Square efficiently, without high ongoing costs.
Blacksmith Provedore’s previous site lacked a cohesive user journey across venues, underperformed in SEO, and faced integration issues with Shopify and Square. A scalable, cost-effective solution was needed to support takeaway, cook-at-home, and bookings seamlessly.
MJ Digital delivered a streamlined Shopify build for Blacksmith Provedore, enabling users to easily navigate offerings and switch between Albury and Mulwala venues. Klaviyo was integrated for targeted email marketing with automated flows and segmentation. A cost-effective Shopify-to-Square sync was set up using Zapier, and comprehensive SEO work was carried out to boost organic visibility for bookings, takeaway, and events.
Blacksmith Provedore now delivers a seamless online experience, boosting bookings and takeaway orders. SEO performance saw marked improvement within three months, and the Shopify–Square integration via Zapier cut manual admin. The scalable site supports all services across both venues with ease.
Key Platforms: Shopify, Klaviyo, Square, Zapier
Project Duration: 4 weeks
