Benson & Clegg, the iconic British menswear brand with a rich heritage, partnered with MJ Digital to elevate their online presence. What began as a request to improve user experience quickly evolved into a full-scale transformation, guided by data, driven by design, and built for long-term performance on Shopify.
Initially engaged to make UX improvements, we kicked things off with a full user experience audit to identify pain points and opportunities using real user data. The audit revealed that the existing Shopify setup was outdated and limiting. In collaboration with the Benson & Clegg team, we made the strategic decision to redesign and rebuild the entire site, modernising the platform while maintaining the brand’s prestige and identity.
We partnered with Benson & Clegg to customise a Shopify theme that reflected their refined brand identity. Key integrations included Product Search & Filter for navigation, Infinite Options for custom tailoring, LayoutHub for easy content updates, Klaviyo for email marketing, and Calendly for appointment bookings, resulting in a polished, high-performing site that combines classic style with modern eCommerce capability.
One of the main frustrations with the previous site was the lack of internal control, making even small content changes difficult. To solve this, we built the new Benson & Clegg site with a focus on full content editability. We used Shopify’s native editor for the homepage and integrated LayoutHub for all other content pages, designing flexible modules the team can easily reuse.
To support marketing efforts, we implemented Klaviyo, creating automated flows, templates, and list segmentation for effective email and remarketing campaigns.
The result was not only a refreshed and modernised online presence but also a major boost in performance—improving their Google site speed score from 56% to an impressive 96%.
"Marshall has provided me with an exemplary service throughout, fulfilling the brief he was given but also providing appropriate and valuable contributions on additional ways to achieve the objectives and generate additional revenues. He is always on hand to answer questions and provide quick fixes for those odd occasions where something unexpected happens and requires urgent attention. He has ensured that Benson & Clegg’s e-commerce solutions are up to date, relevant and forward looking. I have no hesitation in recommending his services."
-- Mark Gordon, Managing Director - Benson & Clegg
