Virtkl is a DIY fencing provider specialising in premium fencing solutions designed specifically for Australian pool environments. With a focus on compliance, simplicity, and modern design, Virtkl needed a digital platform that could support both customer education and online growth.
Virtkl approached MJ Digital looking to establish a strong digital foundation that would support product awareness, customer acquisition, and long-term growth.
The goal was to:
The website needed to clearly communicate the product offering while making it easy for customers to understand fencing requirements and purchase with confidence.
We designed and developed a custom Shopify website focused on usability, performance, and conversion.
The website was structured to:
Alongside the website build, we implemented Klaviyo to support customer retention and automated marketing, including:
To drive traffic and enquiries, we also launched Google Ads campaigns focused on reaching customers actively searching for pool fencing solutions and related products.
By combining Shopify, Klaviyo, and Google Ads into a connected digital strategy, Virtkl is able to attract customers, convert enquiries, and continue engaging audiences beyond their first interaction.
This integrated approach provides the business with stronger visibility, better customer retention opportunities, and a foundation for long-term digital growth.
The result was a complete digital ecosystem built to support Virtkl’s growth.
The new Shopify website delivered:
Combined with Google Ads and email marketing automation, Virtkl now has a digital platform designed to generate traffic, nurture customers, and support ongoing business growth.
