Dogpro is a trusted Australian dog food brand focused on delivering high-quality nutrition for working dogs, active dogs, and everyday companions. As the brand evolved and refined its market position, it required a digital presence that better reflected its new direction while supporting ongoing growth through paid media and customer acquisition.
Dogpro engaged MJ Digital to modernise its online presence and align the website with a refreshed brand direction.
The existing website no longer reflected the evolution of the brand, product positioning, and customer experience expectations.
The objectives were to:
The project also involved close collaboration with Frankk Marketing, who managed project coordination and photography to ensure the new website accurately reflected the Dogpro brand.
Working alongside Frankk Marketing, we rebuilt the Dogpro website on Shopify with a strong focus on customer experience, brand consistency, and conversion optimisation.
The new website focused on:
The updated design helped position Dogpro as a premium and trusted choice for Australian dog owners while making it easier for customers to explore products and find the right nutrition solution for their dogs.
Alongside the website rebuild, we took over the management of both Google Ads and Meta Ads.
This included:
The result was a modern and engaging digital platform that better reflects Dogpro's position within the Australian pet food market.
The project delivered:
By combining website design, professional photography, and paid media management, Dogpro now has a digital ecosystem designed to support both brand growth and customer acquisition.
This project highlights the value of aligning brand, website, photography, and paid advertising into a single strategy.
With a refreshed Shopify website and ongoing Google and Meta Ads management, Dogpro is now better positioned to continue growing its customer base while delivering a stronger online experience for dog owners across Australia.
