H2O Custom Pools specialises in premium custom concrete pools, delivering high-quality pool design and construction across regional Victoria and New South Wales. As the business continued to grow, their outdated bespoke website platform was becoming increasingly difficult to manage and limiting their digital marketing performance.
H2O Custom Pools approached MJ Digital looking to move away from a bespoke website platform that was causing constant operational headaches.
The existing platform created issues with:
The goal was to migrate the business to Shopify, improve organic SEO performance, and ensure their Google Ads campaigns were accurately tracking leads and conversions to drive more customer enquiries.
We managed the full migration from the bespoke platform to Shopify, giving H2O Custom Pools a far more reliable, scalable, and user-friendly website moving forward.
The new Shopify website focused on:
Alongside the migration, we carried out extensive organic SEO improvements to help increase visibility across key search terms and regions related to concrete pools and pool construction.
The migration to Shopify delivered a far smoother and more manageable website experience for the H2O Custom Pools team while significantly improving overall digital performance.
The project resulted in:
With Shopify and a strong SEO and paid media strategy in place, H2O Custom Pools now has a digital platform that supports ongoing lead generation and long-term business growth.
We also implemented and managed Google Ads campaigns with a strong focus on accurate tracking and conversion measurement. This included:
By improving tracking accuracy, Google was able to optimise campaigns more effectively, resulting in stronger lead quality and increased customer quote requests.
The combination of Shopify’s SEO-friendly framework and ongoing optimisation work helped significantly improve organic rankings across important pool-related searches.
At the same time, improved Google Ads tracking and conversion optimisation created stronger campaign performance, helping generate more qualified enquiries and customer quote requests.
"MJ Digital have been fantastic to deal with. Marshall is attentive and knowledgeable in all things website and marketing."
-- Jeremy O'Brien - H20 Custom Pools
