Formulae Albury is a premium beauty and skincare destination offering a carefully curated range of products and treatments. As the business continued to grow, it needed a digital experience that better reflected the quality of the brand while providing the team with the tools and knowledge to manage the platform effectively.
Formulae Albury approached MJ Digital looking to refresh their existing website and create a stronger digital presence that aligned with the premium in-store experience they provide.
The project required more than just a website update. The goal was to:
The business wanted a platform that not only looked better but also gave them the confidence and tools to continue growing online.
We rebuilt the website with a focus on modern design, improved usability, and a more premium customer experience.
Alongside the website improvements, we implemented a complete email marketing foundation, allowing Formulae Albury to better engage customers and build long-term relationships through automated and campaign-based communications.
A major component of the project was content creation. We conducted a professional photography shoot capturing:
This provided the business with a comprehensive library of professional content that could be used across the website, email marketing, and social media channels.
The combination of professional photography and email marketing helped strengthen the overall brand presentation and customer experience.
By introducing email marketing, Formulae Albury gained the ability to:
The new photography ensured every customer touchpoint reflected the premium nature of the brand.
The result was a significantly more polished and professional digital presence that better represents the Formulae Albury brand.
The project delivered:
