Form & Flow is a reformer Pilates studio dedicated to providing high-quality Pilates classes to individuals seeking fitness, flexibility, and overall wellness. Located in a bustling urban area, the studio aims to attract health-conscious individuals looking for a holistic approach to fitness.
Form & Flow approached MJ Digital with the need for a website to promote their newly established Pilates studio. Their primary goal was to create an online platform that not only showcased their studio and services but also facilitated easy booking for clients. Moreover, they emphasized the importance of search engine optimization (SEO) to ensure their website ranks prominently in organic search results, thereby increasing visibility and attracting potential customers.
MJ Digital took a strategic approach to bring Form & Flow’s vision to life, building a custom Shopify website that reflects the brand’s identity and showcases its Pilates studio, instructors, and class offerings. To streamline client bookings, we integrated a user-friendly booking portal directly into the site. We also implemented SEO best practices, from keyword research and metadata optimisation to performance enhancements, to boost search visibility and attract new clients online.
The new Shopify site helped position Form & Flow as a leading Pilates studio online. With top search rankings from smart SEO implementation, the site attracted new traffic and boosted bookings through a seamless, integrated portal. Its clean design and user-friendly layout improved engagement and conversions, while the strong digital presence supported real business growth. In just one month, MJ Digital delivered a site that not only looked great but worked hard, helping Form & Flow grow its client base and stand out in the fitness space.
"Marshall designed and developed our Form & Flow Pilates website and we are so happy with the final result. Marshall is not only creative and unique with his design, but in addition the site is very effective and functional, even for our most technically challenged clients!! I often ask new clients why they have chosen our studio and the answer is always the same “loved the look of the website and studio and how easy the website is to navigate”. Marshall is always accessible and happy to help with any queries or questions we have. We could not recommend MJ Digital more highly."
-- Kristin and Kristina
