Echuca Distillery is an Australian distillery producing premium spirits including gin, vodka, whisky, and agave. With a growing customer base and strong product offering, the business needed a digital experience that reflected the quality of the brand while supporting future growth online.
Echuca Distillery approached MJ Digital looking to move away from their outdated WordPress website, which had become slow, clunky, and frustrating for both customers and the internal team.
The existing website created a poor customer experience due to slow load times and difficult navigation, while the backend content management system made updates and day-to-day management inefficient and time-consuming.
The goal was to modernise the brand online with a faster, more user-friendly website while also improving marketing performance and content creation.
We rebuilt the entire website on Shopify, providing Echuca Distillery with a far more reliable, scalable, and easy-to-manage platform.
The new Shopify website focused on:
Alongside the website rebuild, we implemented Klaviyo to introduce automated email marketing flows, including:
To further elevate the brand, we conducted a full-day photography shoot capturing:
This content became the foundation for ongoing marketing campaigns across digital channels.
Following the launch, we introduced Meta and Google Ads campaigns supported by ongoing content creation to increase brand awareness, drive traffic, and grow online sales. The combination of high-quality visuals, strategic advertising, and a faster Shopify website created a far stronger digital presence for the brand.
The result was a complete transformation of Echuca Distillery’s digital presence.
The new Shopify website delivered:
The updated content and photography also provided the business with a strong library of assets to support ongoing marketing and campaign activity.
