Blairs Produce
Background
Blairs Produce had no online presence, which limited their ability to reach a broader audience and sell their products online. They needed a comprehensive digital strategy to expand their market reach and enable e-commerce capabilities. The team had 4 main objectives;
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Establish an online presence for Blairs Produce
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Create an e-commerce platform for online sales
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Enhance the brand’s visual appeal with professional photography
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Reach a new organic audience via Google Shopping and search
Solution
Website Development:
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Platform Selection: We built their digital ecosystem on Shopify, a user-friendly and robust e-commerce platform.
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Website Design and Development: We designed a modern, visually appealing website that highlighted Blairs Produce’s products, values, and story. The site was optimized for both desktop and mobile users to ensure a seamless shopping experience.
Photography:
On-Site Photoshoot: We conducted a professional photoshoot at Blairs Produce, capturing high-quality images of their products and operations. These images were used to enhance the website's visual appeal and provide an authentic look at the brand.
MJ Digital has provided us with an excellent platform to engage with our customers via a new website. The project was handled professionally and detailed from start to finish, done locally but with some international flair. We are extremely happy and will not hesitate to endorse the team to new or existing business.
Simon Blair - Blairs Produce
The Results
The digital transformation of Blairs Produce yielded several positive outcomes:
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Online Presence: The new website established a strong online presence, allowing Blairs Produce to reach a wider audience.
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E-commerce Capabilities: The Shopify platform enabled Blairs Produce to start selling their products online, opening up new revenue streams.
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Enhanced Brand Image: Professional photography and a well-designed website improved the brand’s image, making it more appealing to potential customers.
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Ease of Management: The user-friendly Shopify platform allowed Blairs Produce to easily manage their online store, update products, and track sales.
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Organic Google Reach: The new site resulted in its first organic Google sale within days of launching showing the work that we did to set up Google correctly was paying off
Conclusion
MJ Digital successfully transformed Blairs Produce’s business by establishing a comprehensive digital ecosystem on Shopify and enhancing their brand with professional photography. This project not only expanded their market reach but also provided them with the tools to manage their online presence efficiently.
By focusing on optimizing existing solutions and ensuring efficiency, MJ Digital enabled Blairs Produce to confidently enter the digital marketplace, reflecting our commitment to simplicity and effectiveness in digital transformation.
Platform: Shopify
Time for build & Design: 1 Month
